Does the thought of speaking on camera make you nervous?
Do your hands get sweaty?
Do you avoid it at all costs because you do not feel you convey your message well?
Media Training is what you need.
Media Training helps a CEO, spokesperson or presenter deliver a message in a concise, easily understood form. It also gives you practice with a “reporter” so that you become comfortable answering questions and respond with just the information you want the media to have.
Media Training is not just for dealing with the media. Communicating virtually is a growing platform. With more companies embracing telecommuting and the increased globalization of the workforce, being able to communicate effectively through the camera lens is crucial.
Whether your company has replaced expensive and time-consuming on-site seminars with webinars, or your team is just dipping its feet into video-conferencing instead of old-fashioned conference calls, you must engage your audience. Sixty to ninety percent of a message’s effect can come from nonverbal clues. If you’re nervous, distracted, or stiff in front of the camera, that’s the message your audience will take away.
At Aberdeen, we have decades of experience in media training. We have trained countless politicians, corporate executives, sales people and not-for-profit teams. One of our principals has been in front of the camera herself for 15 years. She is one of the best in the business at teaching people how to act, and more importantly, feel natural in front of a camera.
Speaking in front of a camera is not natural to many people. If it were, do you think TV anchors would make the kind of cash they do? It’s hard stuff to stare at a small black circle and deliver an effective message, whether it is to a reporter or to a sales meeting. Proper training will help you and your company communicate effectively and engage your audience.