January 29th, 2013

Perspective Capitol-DomePosted on 1-29-13:


When you work in politics (as we did for many years), cool things happen, like running into – literally – Bruce Willis in the Map Room of The White House, or riding in an elevator with Sen. McCain and Bono discussing healthcare in Africa, or trying desperately to understand one word in a conversation with Henry Kissinger, or visiting hide-away offices in the Capitol. Cool stuff happens.

One of the coolest is the dome tour. The dome tour is something you can only do if personally escorted by a Member of Congress. Not for the faint of heart, you have the privilege of climbing 20 stories (well over 300 stairs), until you are standing outside, on top of the dome, just under the Statue of Freedom. Nearly 280 feet high!

You see Washington from a different perspective. I was reminded of the old saying “all roads lead to Rome.” You can see dramatically how the city was originally laid out by Pierre L’Enfant and Andrew Ellicott and that all roads did indeed seem to converge on the Capitol. The symbolic power of the Capitol is immense.

Upon re-entering the dome and beginning to climb down you can stop at the Visitor’s Gallery. Here you can see close up Constantino Brumidi’s great fresco, the Apotheosis of Washington, 180 feet above the Rotunda floor. It is pretty cool to see Neptune helping to lay a transatlantic telegraph cable with a warship in the background – the detail from seeing mere feet above your head is amazing. When you are on the floor you don’t even know there is a gallery up there. From the gallery you can yell as loudly as you want and no one on the floor will hear you; but whisper and a person on the other side of the gallery can hear as clearly as if you were right next to them.

What was my lasting impression from the dome tour? Looking at something from a new perspective allows you to see it in a whole new light. It exposes hidden ideas and new avenues for you to explore. If you’re stuck, do something to look at your situation from a different point of view. One of Aberdeen’s core beliefs: perspective is Key!

Aberdeen Compass

January 25th, 2013

Aberdeen Compass



Compass: noun [kum-pas]
1. an instrument for finding direction.

2. an instrument that consists of two arms, joined at one end, one arm of which serves as a pivot or stationary reference point, while the other is extended.

Nearly ten years ago, four of us sat around a kitchen table and came to the conclusion that, for all the wonderful times we had in politics, it was time to move onto the private sector.  We loved the people we worked for over the years, but we wanted a new challenge and to see our families a bit more.  We quickly realized that much of what we did politically we could do in the private sector under our own company.  And that is when the discussion really got fun!

Aberdeen Associates was born!

We knew we were very good at Communications (Advertising, branding, public relations, crisis management, etc.) and we knew we wanted to help people and companies succeed, but we were missing that core value that brought it all together.  Someone suggested an anchor – like a strong anchor in a storm to keep you off the rocks.  No, that sounded too much like we’d be weighing our clients down. Someone suggested a nautical chart – like helping to navigate.  No, that didn’t work on many levels.  Wait!  What do you need to help navigate through storms or treacherous waters? A compass!

It is what Aberdeen is all about- helping our clients successfully reach their destination!  It is the core value at the heart of why we do what we do!  We believe in it so strongly we use it for our logo, our blog, throughout our marketing efforts – wherever we can.

There are 32 points on a compass and we thought that would be a clever name for our new blog.  We want to explore different directions on our blog, but they will all have one common theme: being successful!  Everyone will contribute, some will be short – others longer and hopefully some will be humorous, but all will have a point which if taken will help you and your company be successful.

Today’s point?  If you have a destination in mind and you do not want to go along the same old path as everyone else, try a different direction, but always have a compass with you.